Conservation through Science under God

VALENTINO bans FUR
May 19, 2021 11:42 ET
Original: VALENTINO bans FUR

[Reprinted from original]

MILAN (Reuters) - Italian luxury group Valentino said on Tuesday it would stop using fur from next year and would focus on its main, eponymous brand, ditching its second, younger line from 2024.

The fashion company controlled by Qatari investment vehicle Mayhoola follows many other brands in banning fur in recent years including Prada, Versace, Gucci and Armani, due to growing customer sensitivity to animal rights and environmental issues.

The latest Valentino collection to include fur will be the Fall/Winter 2021-22 season, the company said.

"The concentration on one, and only one brand, will better support a more organic growth of the Maison", the former Gucci executive said in a statement.