Conservation and Trapping Science

Traceability, Sustainability Ushers In New Era for Natural FUR
Nov 6, 2021 08:22 ET

The natural fur industry is entering a new era by deploying technology that is a game changer as it allows customers to purchase and wear natural fur with complete confidence. Furmark® is a global certification and traceability system, which guarantees animal welfare and environmental standards are met across the entire natural fur supply chain.

The new system is expected to attract consumers, retailers and designers who are interested in natural fur and expect more sustainable and traceable products.

Full story here.