Amajor new public opinion poll shows that, despite decades of aggressive and misleading activist campaigning, most Canadians are still fine with wearing fur and other natural clothing materials — but are increasingly worried about the environmental costs of petroleum-based synthetics that activists love to promote as “vegan”.

The survey of 1,500 Canadians was commissioned by the Natural Fibers Alliance, and conducted in August 2022 by Abacus Data, a leading public affairs and market research consultancy.

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