I don't know about market share but I do know they make fur-lined "Goose-like" expensive coats and sell them in retail stores (like here in NYC). This is not good.

Link to Reuters article above, and official Press Release here:

d2jb2t40p81ydg.cloudfront.net/wp-content/uploads/2022/01/MONCLER-BORN-TO-PROTECT-SS22_PRESS-RELEASE-ENG.pdf