[Reprinted from original]
What you missed at the 2022 Vogue Business and Google Summit
Executives from Chloé, LVMH, Fendi, Longchamp, Farfetch, Puma, Mara Hoffman and more joined together to discuss fashion’s new era at the one-day virtual event. See the highlights here.
BY VOGUE BUSINESS TEAM
November 11, 2022
What’s next for fashion?
Leaders across the industry have their sights set on sustainability goals; digital fashion and Web3 spaces; inclusivity; the future of retail; and new regions and customer bases in order to grow against a challenging backdrop.
These initiatives and more were on the agenda at the Vogue Business and Google Summit, which took place virtually on 10 November.
Across a series of keynote sessions and panels, fashion and luxury executives spoke to the opportunities and strategies they’re navigating. Circularity is a goal that’s seeing slow progress, said Chloé’s Riccardo Bellini; while LVMH and Fendi discussed the ways the group works with its brands on sustainability strategies and why fur still plays a role there. Longchamp North America’s Paul Lorraine talked about navigating the talent crisis; while speakers from multi-brand retailers considered the future of retail.
Rising influencers and entrepreneurs, including Matilda Djerf, spoke about the importance of building a brand community; brands and retailers also explored how they were localising their retail strategies to better meet brands. Supply chain challenges were on the table as speakers from Google, Accenture, Reformation and Mara Hoffman shared approaches. The intersection of digital and physical retail was also on the agenda, as fashion expands further into Web3; and the future of adaptive fashion was explored with speakers including Sinéad Burke, educator, advocate and executive producer and editor-at-large at adaptive design marketplace Juniper Unlimited.
The ‘“Phygital” fashion: Why the future isn’t either/or’ session is now available to non-Members to watch. This discussion hosted by senior innovation editor Maghan McDowell with fashion and tech executives explored various examples that use 3D products, Web3 technology and metaverse principles to expand on this topic.