IFF LAUNCHES SUSTAINABILITY STRATEGY – ‘NATURAL FUR’
By furfashion
February 17, 2020

The global fur industry has launched an ambitious programme and a clear direction of travel for the industry and wider supply chain around animal welfare, environmental protection and for the people and communities that work in the sector as part of its first sustainability strategy.

The strategy was launched by the International Fur Federation (IFF), the global body for the fur sector, at an event to coincide with London Fashion Week at the Danish Embassy in London on 17th February.

CHIEF EXECUTIVE OF THE IFF, MARK OATEN COMMENTED:
“This strategy will set out a framework and future ambitions for the fur sector, based around the UN’s sustainable development goals, and will consist of ground-breaking global initiatives, targeted interventions and clear goals that will move the industry to becoming truly sustainable.

“Fur is one of the most sustainable natural materials, the epitome of ‘slow fashion’, and is an industry worth an estimated $30billion per year that employs hundreds of thou- sands across the globe. All of those involved in the sector and wider supply chain have a role to play in helping to meet and deliver these ambitious goals and this strategy will help them to do that.”

The Natural Fur Strategy will consist of 3 key pillars and 8 major initiatives:

Good for Welfare
Good for the Environment
Good for People
The press release incorporating the 8 major initiatives can be found here: Wearefur.com

The Sustainability Strategy can be found here: Wearefur.com