Hudson’s Bay, a retailer with deep roots in fur, has stopped selling animal fur products.

The Toronto-based Hudson’s Bay Company’s entire portfolio is now fur-free. Saks Fifth Avenue and Saks Off 5th committed to do so in 2021.

People for the Ethical Treatment of Animals touted the news Thursday, claiming that emails from 100,000 PETA supporters to Hudson’s Bay businesses and anti-fur protests outside of stores helped make the change. In October 2020, there were demonstrations outside of nine Hudson’s Bay and Saks Fifth Avenue stores.

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