ELLE magazine has pledged to remove animal fur from its printed pages, websites, and social media. A new charter bans the depiction of animal fur in editorials, runway, press, or street style images, as well as in online and printed advertisements. All ELLE editions around the world have signed-up, including China where it will be effective as of January 1, 2023. Operating to the Fur Free Alliance’s definition of fur, the pioneering roll out was signed in collaboration with the Humane Society of the United States, Humane Society International, and Creatives for Change.

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